If you’re looking to build a website for your business, you’ll find that there are a dizzying array of options to choose from. Tools and services range from free to moderately-priced and require anywhere from minimal to expert skill levels. Finding the right one for you isn’t always easy.
The Unique Advantages of Building Your Website with WordPress
Today, we’ll explore some reasons why WordPress could be the perfect fit your business website. You’ll find out some of the truly unique features of the world’s most widely used Content Management System (CMS) and learn how to use them to your advantage. Let’s take a look at what makes WordPress different from other website creation platforms:
1. WordPress is open and flexible.
WordPress allows for the use of completely custom themes and plugins. That separates it from much of the competition. It also means that you’ll never be limited when it comes to how your site looks or the types of functionality it provides.
Other platforms may offer a standard set of themes and functionalities. While that can be great for ease-of-use, it could really limit the scope of what you can do.
Because WordPress is open source software, there is a worldwide community of designers and developers dedicated to making it look and work in new and exciting ways. And if something you need doesn’t exist just yet, there is more than likely an expert out there who can build it for you.
2. There is a vibrant marketplace.
You don’t need to be a professional web designer to create something beautiful with WordPress. There are an incredible amount of top-quality free and commercial themes and plugins available to help you build your site. The result is that, no matter what industry you’re in, there are themes and plugins out there to match.
Themes cover major industries like nonprofits, sports and recreation, and construction. But you’ll also find offerings geared toward more niche and freelance businesses such as photographers, coffee shops and startups.
As for plugins, you’ll find that there are one or more choices for just about any type of functionality you could want. Everything from notifying you of new online sales, allowing you to sell personal training memberships or run a mailing list from your website. WordPress plugins truly run the gamut.
3. You’re not on your own.
Remember that worldwide community we mentioned earlier? They’re also a generous lot when it comes to providing support. Whether you’re seeking help via the official support forum or through social media – there’s always somebody willing and able to lend a hand.
4. Services are being tailored to WordPress.
Third party services that cater to the needs of WordPress site owners are popping up all over the place. They can really make life easier. For example, a managed hosting provider will keep your WordPress installation updated, backup your site at regular intervals and some even give you access to premium themes. This can be a great solution for those who just want to focus on creating great content and leave the rest to the experts.
5. SEO can be personalized.
WordPress is built to be SEO-friendly. Using it in conjunction with a well-coded theme and SEO plugin can result in a website that provides search engines with all the information they need for proper indexing.
For example, there are a number of SEO plugins that will allow you to optimize your content both manually and automatically. And you can go beyond text content – images are an often overlooked component by site owners that should be considered. Plus, tools are available that add rich snippets to further enhance search engine listings. Once your content is optimized, an automatically-generated XML sitemap will help search engines absorb it all.
Simply put, WordPress enables you to create your own SEO strategy, rather than settling for whatever a DIY site builder provides. Here, you can use an array of tools to match your specific needs.
6. WordPress is portable.
Despite some easy-to-use aspects of services like Wix or Squarespace, you’re pretty much locked in for life. You can’t simply take your website with you to another host. A WordPress website, on the other hand, can be moved – usually without too much trouble. Some hosts will even help you migrate to their service for free.
7. Unlimited users and flexible permissions.
Some site builders may limit the amount of additional user accounts you can create or charge a fee once you reach a specific threshold. Because WordPress is a completely open system, you have the freedom to create as many user accounts as you’d like. That makes it perfect for multi-author blogs or team-oriented businesses.
Plus, the built-in User Roles and Capabilities let you manage permissions for each user type. If you require something beyond the default user roles, you can create your own.
8. There are so many opportunities to learn and connect.
If you have a thirst for knowledge, you’ll be thrilled with all the learning resources available for WordPress. There are a plethora of online tutorials, blogs and even classes for those who like learning online.
Prefer a more personal experience? You’ll have a great time at one of the many WordCamp events that are held all over the world. They’re fun, affordable and feature incredibly knowledgeable speakers. And, you can also interact with your local WordPress community via a Meetup.
9. eCommerce with WordPress is ultra-affordable.
Selling online with WordPress is easy and can fit just about any budget. Take WooCommerce, for example. It’s the most popular shopping cart plugin and is completely free to use. That means you can start running a basic online store with virtually no out-of-pocket costs.
If you need greater functionality or need to work with a specific payment provider (PayPal and Stripe are offered for free), there are a whole bunch of extensions available for WooCommerce that enable new functionality. You can create a store that fits your needs without spending a fortune.
10. You’re in charge.
WordPress empowers site owners in a way that other platforms do not. While the process of building a website may not be quite as dead simple as it is with some other providers, WordPress marries user-friendliness with the ability to add powerful functionality.
That provides you with the opportunity to create a website that truly reflects your vision. It might just be the biggest advantage of using WordPress.
Choosing the right path
Ultimately, the decision of what website platform you choose is a matter of what is the best fit for both your business and personality. You’ll have to think about how you want the site to look and any special functions you want it to perform.
WordPress is likely your best bet if you are interested in creating something unique with the ability to easily add new features later on. It also lends itself well to those who plan to regularly create new content such as news items or blog posts.
If you’re looking for something that you can set up within an hour and then forget about it – you may do better with something else. Otherwise, WordPress offers a unique combination of features that’s hard to beat.