Creating an email marketing plan can be challenging for small business owners. They often don’t have the time to plan for much more than announcements and promos.
Email marketing is a must-have for any business with an online store. Roughly 18-percent of eCommerce store purchases come from email, according to a report from Custora. Though organic search and paid search ads slightly outperform email when it comes to sales, email still works better than other sales channels such as social media and affiliate programs.