The success of your small business depends on your marketing. Basically, marketing covers everything that has to do with getting and retaining customers. This seems to be the primary challenge among small business owners. According to a survey from Capital One, 41-percent of small business owners have trouble identifying and reaching prospects. Once you’ve solved this challenge, you’ve overcome the main hurdle of running and keeping a profitable business.

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When it comes to marketing, it seems like big businesses have all the luck. They’ve got the budget to hire marketing and advertising firms dedicated to bringing them more customers. But this doesn’t mean that small businesses can’t make their own luck. After all, the foundation of a good marketing campaign is the same, whether the business is big or small: it all depends on thorough market research.

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As a web designer, when I ask clients about their timeline for launching their new website, the usual response is: “As soon as possible.” This makes perfect sense as every business wants to put their best foot forward when it comes to their website. But there are often challenges in taking a website from concept to finished product in short order.

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