If you’re in business, branding is an important part of that. Branding affects how others perceive your business, and ultimately it affects your bottom line since people choose whether to do business with you based on their perception of you.
When you’re just getting started as a web designer, it’s hard to know what advice to listen to and what to take with a grain of salt. There are approximately 162,900 web developers in the United States, so the last thing you want to do is make an amateur mistake and lose a potential client to the competition. Here are 15 tips to help you take your web design business to the next level:
We’re always told never to judge a book by its cover, and yet we do. Everyone does. The cover communicates genre and tone. It gives readers an insight into what they can expect. If what you’re selling on the front cover isn’t what’s printed on those creamy white pages (or more likely that Paperwhite Kindle), you’ll have a disconnect with your readers because your target readers aren’t the ones picking up your book.
Default Microsoft PowerPoint templates may be able to convince your peers about your idea, as part of an internal presentation, but customers you’re trying to win over may need something a bit more professionally designed, to even take you seriously.
That’s right. You heard me. Skeuomorphism is back.
Minimalism will always be a key component of modern digital design. Where applied with consideration and in appropriate circumstances, minimalism can serve to simplify a product or service to the point where it becomes easier to use.
The bespoke font trend is spreading.
There is a lot of blue on the internet. Why? Go Google something. Okay, now, go and check Facebook. Great, okay, now, pop onto Twitter. And, just to seal the deal, take a peek at your LinkedIn.
Since its inception as a program purpose-built for Steve Jobs to use during his product presentations, Apple Keynote has come a long way. Now, next to Microsoft PowerPoint, it’s one of the most popular presentation programs in the world.
Let’s face it, 2017 will go down as a pretty polarizing year. For most, it was either a year that left them feeling fulfilled and hopeful about the world, or it left them shook to their emotional core. Either way, the holidays are here.
You might have heard the terms ‘motion graphics’ and ‘motion graphic design’ but, if you’re like me, you might have had a hard time working out exactly what they mean.