Email marketing is a must-have for any business with an online store. Roughly 18-percent of eCommerce store purchases come from email, according to a report from Custora. Though organic search and paid search ads slightly outperform email when it comes to sales, email still works better than other sales channels such as social media and affiliate programs.

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This tutorial is part of the Building Your Startup With PHP series on ThemeKeeper Tuts+. In this series, I’m guiding you through launching a startup from concept to reality using my Meeting Planner app as a real-life example. Every step along the way, I’ll release the Meeting Planner code as open-source examples you can learn from. I’ll also address startup-related business issues as they arise.

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