WooCommerce and WordPress have become a powerful combination for online commerce. Leveraging these two is the perfect combination for selling physical products, digital goods, and services online. It’s certainly no accident that it has become “the most customizable eCommerce platform for building your online business.”

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Email marketing is a must-have for any business with an online store. Roughly 18-percent of eCommerce store purchases come from email, according to a report from Custora. Though organic search and paid search ads slightly outperform email when it comes to sales, email still works better than other sales channels such as social media and affiliate programs.

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