The success of your small business depends on your marketing. Basically, marketing covers everything that has to do with getting and retaining customers. This seems to be the primary challenge among small business owners. According to a survey from Capital One, 41-percent of small business owners have trouble identifying and reaching prospects. Once you’ve solved this challenge, you’ve overcome the main hurdle of running and keeping a profitable business.
For small businesses, online marketing is a must. According to research by Infusionsoft, only fifteen percent of small businesses don’t plan to do any online marketing in 2018. This means that most businesses, including your competition, are likely to make efforts in online marketing.
When I talk to entrepreneurs and small business owners, there’s only one thing that you hear from all of them: time is always short! In trying to bootstrap your online store to its full potential, you have to look for parts of your business you can hand off to those who can handle it best.
If you want to effectively market your business and reach more potential clients, you need a website for your small business. Given that most of us turn to the Internet for everything nowadays, a WordPress small business website increases your chances to be found and ultimately, leads to more clients and more revenue.
If your small business’s “HR solution” consists of a few spreadsheets and some paperwork stashed in a filing cabinet, you may be missing a trick.
When you’re running a small business, there are so many things to take care of—sales, marketing, product development, etc.—not to mention the very important task of trying to make a profit and stay in business.
As we’ve seen in this series on HR for small business, there are some very important human resources requirements for small business. You need to hire the right people, offer competitive pay and benefits, provide effective training, and much more.
So far in this series on HR for small business, we’ve been going through all of the important aspects of human resources and managing employees, from hiring and retaining the best talent through to building an inclusive company culture.
There’s a common saying in the business world: “A business is only as good as its people.” So what happens when one of your key employees wants to quit?
So far in this series on HR for small business, we’ve looked at important human resources topics like hiring, training, and communication.
If you’ve been in business a while, I’m sure you’ve heard the saying: “You’re only as good as the people you hire.”
Does your small business need an employee handbook?
Are you paying your employees enough?
Just because your business is small, it doesn’t mean your clients have to be small too.