If you’ve ever browsed social media and saw an ad, or used a coupon from one of your favorite brands, then you’re likely on the receiving end of someone’s marketing campaign. Basically, a marketing campaign is a business’ effort to get existing or prospective customers interested in a specific offer. This makes a marketing campaign just a part of an overall marketing plan, which encompasses all of the brand’s marketing and advertising efforts both online and offline.
One of the most challenging parts of market research is getting information from prospective customers. Before you even design your first flyer or buy your first ad, you need to know your target market’s wants, opinions, and hesitations.
When it comes to marketing, it seems like big businesses have all the luck. They’ve got the budget to hire marketing and advertising firms dedicated to bringing them more customers. But this doesn’t mean that small businesses can’t make their own luck. After all, the foundation of a good marketing campaign is the same, whether the business is big or small: it all depends on thorough market research.