MailChimp is the largest email and marketing automation platform, used by everyone from small, independent newsletters to large-scale brand campaigns. They’re a well-known company, partly due to a wildly successful podcast marketing campaign in 2014.
Building your email list is one of the most important tasks that can transform your business. But, once you start getting subscribers, it’s even more important to email them on a regular basis to cultivate the relationship and establish trust.
People love MailChimp because of its ease-of-use and beautiful designs. The problem is, it’s often cumbersome to try and use your own customized templates if they’re not specifically optimized for MailChimp. Instead, you end up sacrificing either the intuitive interface or the jaw-dropping user experience, neither of which are acceptable.