You’re in a lobby waiting for your turn to be called for your job interview. There are four other people waiting, but you don’t pay any attention to them because you’re busy rehearsing the interview answers in your head. Then a recruiter calls your name followed by the names of the four people sitting in the lobby and then directs you all to a big conference room. It turns out you’re going to have a group interview, not the one-on-one you expected.

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If you’re looking for a new job it’s easy to confuse a recruiter with a headhunter or even a hiring manager. All these terms may seem interchangeable because they all refer to someone who can help you get a job. But each of these positions has different responsibilities, and those differences affect how you can work with them on your job search.

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First impressions count, even online. That’s why your professional bio is one of the most crucial marketing materials you’ll ever write. Whether it’s on Twitter, LinkedIn, your online portfolio or employer’s website, your professional bio is the first thing people will read to understand who you are and what you do. What you highlight in it will affect how readers perceive you—as a job applicant, public speaker, author, entrepreneur, or whatever it is you do.

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