Crowdfunding campaigns are an ingrained part of internet culture. And with them, videos announcing the launch of a campaign have too become standard. But their widespread use, as well as social media’s fickle nature, has resulted in diminishing returns for videos of this genre a cliche. Soft guitars with reverb playing under inspirational voice overs is the go-to style for crowdfunding videos. Yet there is a world of different styles on offer that may suit your project better and help you cut through to your desired audience.

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Fre Sonneveld has always been fascinated with images, whether drawing, painting or taking photos with a camera. “My first picture was an attempt to frame some shells on the beach. But mostly ended up being filled with my jungle print sneakers, which is now an Instagram cliche.”

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